WJS Brand Road Show

Earlier this month we took the WJS brand standards on the road – well the virtual road anyway. Thanks to Zoom we were able to have a cross-country meet up to talk about the brand, share new tools and go over the project request process. In case you missed it, here are some of the highlights.

WJS Interim Brand Standards

This helpful one-sheet gives you all the info you need to stay on brand. It talks about the WJS personality and voice, the types of colours and fonts to use and where the WJS Canada logo and tag line should be placed.

We’ve added a bright, hopeful secondary colour to the brand palette and provided some samples of tone when it comes to imagery.

New Tools and Templates

We’ve created a selection of templates for you to use that incorporate the brand colours and approved images. This list will continue to grow as we add more tools and templates along the way.

• Letterhead
• Proposal Cover Sheet
• Proposal Section Break
• Powerpoint template
• Poster template x 3 sizes
• Stock photo bank – new images available
• Project request form

All templates, guidelines and submission forms are also available through Dawn. You can reach her by email dyuen@wjscanada.com or by calling 604-465-5515 x 101

Process

Help us stay on brand. Refer to the brand guidelines and always send posters or other materials you’ve created to Dawn for approval.

If you have a new project or a larger initiative you want communications help with – fill out a project request form and Dawn will take you through the next steps.

Looking for questions or advice – Dawn is a great place to start.